Huge Green Innovation: Patagonia and Walmart

I should probably be fearing it as a sign of the apocalypse, but the news of the new Patagonia Walmart collaboration has me intrigued. You may be familiar with Patagonia's sustainability index known as the Footprint Chronicles, through which consumers can quantify the actual footprint of Patagonia products. According to an itnerview with Patagonia founder, Yvon Chouinard, Walmart is asking for help if developing a similar index for all of the products in all of its stores. Huge.

See the interview at Fast Company.