Author John Grant's new book, Co-Opportunity, is available to read online (as a draft version--You can critique as he goes!). Grant's previous book, The Green Marketing Manifesto dramatically changed and clarifies how I look at marketing and sustainability in general. I haven't gotten my act together enough to start reading, but my hopes are definitely up. And for those of you not yet familiar with Mr. Grant, I recommend his blog Greenormal.Tuesday, 11 August 2009
Required Reading
Author John Grant's new book, Co-Opportunity, is available to read online (as a draft version--You can critique as he goes!). Grant's previous book, The Green Marketing Manifesto dramatically changed and clarifies how I look at marketing and sustainability in general. I haven't gotten my act together enough to start reading, but my hopes are definitely up. And for those of you not yet familiar with Mr. Grant, I recommend his blog Greenormal.
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