A note on what really matters

Recently, I have been trying to pare down what exactly defines a brand as sustainable -- culturally, financially, and ecologically. Somehow, it always seems to digress or dilute into something trite or ambiguous. But, this morning, as I came across a post at desire to inspire, I was reminded of the halting simplicity that seems to underwrite the timeless spaces we all strive for.

"It's simple really. Simplicity is beautiful. Form and function, not trends and fashion. Quality and materials, durability and sustainability, light and space. 'A single room where the sunlight plays over a rich surface of stone, beautiful hardwoods or structural fabrics can be decorative in itself.' "

See what they're talking about at desire to inspire